European Importer | In-Stock + Custom Manufacturing Solution
Chinese stainless steel cutlery is widely used in global markets, but truly successful B2B cooperation often depends on how well a manufacturer understands real usage scenarios, branding needs, and production constraints.
This case study showcases how we supported a European importer with a small-batch customization project, balancing in-stock solutions, cost control, branding durability, and EU compliance.
Client Background
| 項目 | 詳細 |
|---|---|
| Client Type | European Importer |
| Product Category | Stainless Steel Cutlery Sets (Knife, Fork, Spoon) |
| Cooperation Category | Product Sets |
| Cooperation Mode | In-Stock Supply + Custom Manufacturing |
| Order Type | Small-Batch Customization |
| Target Market | Europe |
Customization Purpose
The client aimed to develop a customized stainless steel cutlery set for long-term brand supply and promotion, rather than a one-off order.
The project required a balance between branding consistency, practical usabilityそして feasible production volumes.
Core Quality Requirements
The client set high standards across multiple dimensions:
- Comfortable tactile feel for daily use
- High durability suitable for repeated washing and long-term use
- Strong batch-to-batch consistency to support a stable brand supply
Challenges Identified During Development
During evaluation, several practical challenges emerged:
- The client required small-batch customization, but there was no suitable in-stock dessert knife matching their expectations. Custom production would require raw material procurement with an excessively high MOQ.
- The product handle material was PP (polypropylene) with a cylindrical shape, creating limitations for logo printing.
- While pad printing could reduce cost, it presented two critical issues:
- Poor logo adhesion and durability
- High technical difficulty for cylindrical PP surfaces
Our Solutions
| Challenge | Our Solution |
|---|---|
| No suitable in-stock dessert knife; custom MOQ too high | Used small-sized fruit knives as a functional substitute based on real usage scenarios |
| Safety concerns for handling and transportation | Added protective blade sleeves proactively, without additional client request |
| Cylindrical PP handle unsuitable for durable pad printing | Adopted heat transfer printing to ensure firm logo adhesion |
| Risk of fading and staining from ordinary rubber bands | Used high-quality transparent elastic bands instead of common yellow bands |
These adjustments allowed us to control cost, ensure safetyそして maintain branding durability, even within a small-batch order.
Final Customization & Production Specifications
| 項目 | 仕様 |
|---|---|
| 素材 | PP + 430 Stainless Steel |
| 表面仕上げ | Mirror Polish |
| LOGO Customization | Supported |
| Product Type | Cutlery Set (Knife, Fork, Spoon) |
Quality Control & Compliance
To ensure the products met European market requirements, we implemented strict quality control measures:
- Smooth and safe cutlery edges
- Consistent mirror polishing quality
- Protective blade sleeves are applied to knives
- Samples submitted to the Intertek laboratory for testing
- Verification of full compliance with EU food contact standards
Project Outcome
By combining in-stock solutions, thoughtful functional adjustmentsそして appropriate printing technology, we successfully delivered a cutlery set that met the client’s branding goals, quality expectations, and regulatory requirements—without forcing unrealistic MOQs.
This case demonstrates our ability to support flexible customization projects while maintaining manufacturing practicality and international compliance.
華順について
華順 is a trusted flatware manufacturer and food storage containers manufacturer based in Jieyang, China, covering 1,000 square meters.
Specializing in wholesaling flatware, kids’ dinnerware, kitchen utensils, and food storage containers, we offer over 200 designs and export to more than 30 countries.
With over 20 years of manufacturing experience, we are committed to delivering high-quality products and building long-term partnerships—not one-time deals. We focus on timeless quality to support sustainable business growth for our clients.
